The focus this year is particularly on direct interaction with customers, the expansion of sales-related structures, and the further development of internal processes. The aim is to deploy resources even more effectively in areas where binder can provide customers with individual, efficient, and sustainable support.
"Trade fairs are and remain important platforms for binder to engage in personal dialogue with customers, partners, and industry representatives. At the same time, we are consciously using this year to further refine our sales strategy and set new priorities," explains Nunzio Tosto, Chief Sales Officer at binder.
This decision does not signify a fundamental withdrawal from trade fair activities. On the contrary, binder plans to participate in relevant trade fairs again in the future—with a clear positioning, targeted themes, and a strong presence.
Throughout 2026, binder remains available to customers, partners, and interested parties as usual. Personal dialogue, individual consultation, and the collaborative development of suitable connectivity solutions continue to be the focus.
The company is happy to answer any questions at any time.