The name change is part of a strategic brand adjustment within the binder Group. The aim is to create a uniform market presence, make even greater use of synergies within the group and secure long-term competitiveness. For customers, partners and suppliers, everything will remain as usual: contracts, contact persons, processes and contact channels will remain unchanged. Only the company name will change.
The closer link with the entire binder Group opens up additional opportunities for cooperation and the use of shared resources. A consistent brand image not only facilitates internal coordination, but also external communication – clear, reliable and uniform. In addition, shared structures and optimised processes create greater efficiency, enabling us to respond even more quickly and effectively to individual requirements in the future. The change of name is therefore also a clear commitment to future security and long-term stability within the group.
"Nothing will change in terms of our high standards, our partnership-based approach and our understanding of quality. With the change of name, we want to make our position within the group more clearly visible. We not only offer a broad product portfolio of standard and customised connectors, but also support our customers with technical expertise, personal service and a clear focus on reliable connections," says Jörn Bargholz, Managing Director of binder mpe GmbH.
The company is available at any time to answer questions about the name change.